1. How we look on Instagram, Facebook and other forms of social media will continue to influence trends in makeup, skincare and plastic surgery. We will continue to look to You Tube tutorials for makeup and skincare instruction and will also continue to share our techniques online.
2. We are understanding the correlation between what we consume and what affects our skin. 2015 will see a continued demand for organic, paraben free products and healthy eating. “No-tox” treatments will continue to replace botox and other injectables as we look to more natural remedies.
3. Skincare and makeup brands will continue to reflect the changing demographic of the US by offering a wider variety of colors and skin treatments. There will also be continued interest in international, more exotic skin care and spa treatments such as ayurveda, reflexology and “uber-relaxation” techniques such as “body wrap with a nap”.
4. With rising legislative impediments and growing interest in anti-aging treatments, we are moving further and further away from tanning beds and artificial sun light. Bronzers and makeup conturing will continue in popularity as healthier alternatives.