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Beauty and Wellness Expert Visits Atlanta Institute of Aesthetics

Posted on: May 6th, 2013 by Edie Morton 2 Comments


Lake Louise

SMB Essentials founder, Lake Louise, visits Atlanta Institute of Aesthetics (AIA) where her Lotus Moon products are used exclusively in both the esthetics certification program and in the student clinic. SMB Essentials is a beauty and wellness products company whose brands include: Lotus Moon®,DetoxRx®Plain Jane Beauty® and SON®. Lake visits AIA several times a year to meet with and educate students on the effectiveness and importance of using natural and organic products in their practice. “I always look forward to Lake’s visits. She continues to inspire the student body with an open heart and mindful entrepreneurship”, commented AIA Director, Hope Robison.

A natural EcoPreneur , Lake applies the principles of sustainability, a passion for whole body wellness, and vast ingredient knowledge in all aspects of her business operations.

SMB Essentials Ingrediants

Lake reviewed numerous natural and organic ingredients and their benefits including:

  • Aloe
  • Coconut oil
  • Lavender essential oil
  • Rooibos an antioxidant and neutralizer of free radicals
  • Vitamin rich Shea butter
  • Rose hip seeds high in vitamin C
  • Jojoba oil penetrates skin and contains an ingredient similar to collagen

Key active ingredients:

  • Vegan approved hyaluronic acid: signals skin to create collagen
  • Lactic salicylic acid
  • Glycolic acid
  • Peptides

“Lake is a very driven person who is passionate about what she does and sharing it with others. I think it was great for us to be reminded of the importance of product quality; as well as where the ingredients come from. I am impressed by Lake’s knowledge of ingredients and how they work. She is thoughtful in all aspects of product formulations choosing healthy, eco-friendly ingredients that get visible results.”  said AIA  student, Noraleen Danforth.

Atlanta Institute of Aesthetics

SMB Essentials Product Development

Product Development also includes the following considerations:

  • Time and testing
  • Continuous evolution
  • The importance of attractive packaging and branding
  • Use ingredients that are abundant- sustainable

Lake shared a wealth of beneficial knowledge, experience and essential business practices. She is a mentor to esthetics students, especially those interested in developing their own skincare  lines or establishing their own businesses .  Her dynamic, down to earth personality inspires passion, commitment and authenticity.

“I always enjoy visiting the Atlanta Institute of Aesthetics because the students are always so enthusiastic about learning. That makes my heart smile when I see that. The schools’ commitment to sustainability and green practices is evident in everything that they do.” – Lake Louise

2 Responses

  1. Jason Vise says:

    Nice post Edie!

  2. Edie says:

    Jason,

    Thank you I appreciate that!

    kind regards,
    Edie Morton

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2 Dunwoody Park South, Suite 105
Atlanta, GA 30338
Phone: 866-212-0367