« Back to Blog

Massage Therapy Media Needs an Imaging Overhaul

By: Eric Lichtfuss

I’m irritated. No sugar-coating, no spin, no kid gloves. Every time I turn around and see how massage is represented, specifically in media through images, I’m upset. Even in trade magazines, the imaging of massage is unrealistic. Images depicting massage therapists in awkward poses with god-awful body mechanics in over-idealized settings like the middle of the woods look like photos of interpretive dance.