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How to Establish a Personal Trainer Business

Posted on: January 15th, 2013 by Admin

Greg Brookes is a London-based personal trainer who I discovered in the LinkedIn Personal Trainer Marketing Network.  In the post below, Greg shares a clear, concise and attainable goal-setting system to help new and established personal trainers market and grow their business.

Greg Brookes is a London-based personal trainer.

Greg Brookes is a London-based personal trainer.

STEP 1. Divide the year up into Quarters

Just like they do in the financial world. Quarter 1 runs from Jan 1st to March 31st

STEP 2. Set ONE very important goal for that Quarter

Be realistic and specific. Get 10 new clients, launch your website, build and launch your fist fitness app etc.

STEP 3. Divide Quarter 1 into between 5 and 10 logical milestones

If your goal is 10 clients then your fist milestone may be to research where your potential clients hang out, what they read, where they shop, eat, drink coffee, what Online forums they vist etc..

STEP 4. Focus on one milestone at a time until completed.

Do not get distracted. Do not read blogs about other stuff, watch irrelevant YouTube videos or get information overload. Devote all your important energy to achieving each milestone.

STEP 5. Enjoy each small “win”

Enjoy each small win of achieving each milestone safe in the knowledge that all of your milestones add up to you BIG first Quarter goal.  It basically comes down to focus and achieving regular small wins. Once you have completed Quarter 1’s goal then set goals for Quarter 2 and so on.

About Greg Brookes:

“Originally from the Midlands I took my first fitness qualifications almost 20 years ago. Since then I have taught martial arts, achieved a degree in Philosophy, walked the width of the Swiss Alps, ice climbed in Alaska, hitch hiked through Norway, meditated in India and lived extensively in Spain, Sweden and the USA.” Learn more, visit

Business and marketing skills in addition to hands-on training are integral to a successful personal trainer career. The Atlanta School of Massage 600-hour Personal Trainer Certification includes:

  • Communication and marketing skills required in commercial, corporate, medical or private personal training environments
  • How to “ace” interviews with potential employers.
  • On-the-job techniques for converting prospects into loyal clients.
  • How to manage your business, maximize industry research and trends, and market yourself to a savvy clientele.


Personal Trainer Program Intro from Atlanta School of Massage on Vimeo.




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